New trends and timeless classics are often very close. This is something that is only appreciated with wisdom. Something within reach of only a few. This knowledge is not easy to obtain. It requires taste curiosity, persistence and a desire to transcend the passing of time. Ron Matusalem Gran Reserva 23 is the fruit of one of these scarce wisdoms. From the Alvarez family, who with exquisite taste created, in Santiago de Cuba, almost 150 years ago, a sophisticated and personal rum which nowadays is the favorite reference of the most demanding connaisseurs around the world.