Spicebox was inspired by a crafty Canadian, who would ship the contraband cargo in wooden barrels, black stamped with Spices. all was going according to plan, until a barrel took a spill, and their exporting days were over! The brand name itself communicates the flavor, and intrinsically links us to spiced whisky. The colours of the fonts, orange and brown, are related to the general perception of spice — the warmth conveyed through the various spice flavors. The branding and other fonts that are representative of the fonts of the products and printing of the 1920s, during Prohibition.